Fifteen years ago, PhoneBurner embarked on a mission to revolutionize how businesses engage with their contacts.Â
Throughout our journey we've achieved significant milestones, including:
- 1 million monthly conversations
- 10 million emails
- 100 million voicemails
Today, we are thrilled to announce our most significant one yet - 1 BILLION phone calls.
This milestone is both validation of our collective impact, and inspiration to keep redefining what's possible in the realm of 1-to-1 communications.
1 Billion Calls: A Testament to Intentional Engagement
As CEO, what is most notable and meaningful to me about reaching 1 billion calls is the 1-to-1 nature of our platform.
Unlike other platforms, PhoneBurner does not place multiple calls at a time. Every call originating from our platform is an intentional 1-to-1 engagement.
One agent, calling one contact.
In an industry that often over-optimizes for speed over quality, we’ve embraced the single-line approach from day 1, and have spent the last decade and a half:
- Redefining how efficient human-centric communications can be
- Serving as an industry leader and pioneer of Responsible CommunicationsTM
Leads worked in PhoneBurner are more valuable for it.
Our customers' businesses are healthier because of it.
Beyond Call Volume: Emphasizing Quality Conversations
We’re proud to reach 1 billion calls.
But in the same breath we celebrate this quantity-based metric, we call attention to a glaring caveat.
Phone calls don’t grow revenue. Conversations do.
That’s why our company mission says nothing about call volume.
We help our clients achieve greater prosperity by empowering them to communicate with more people, build rapport, and have more meaningful conversations.
Instead, it speaks to 1) reach and 2) quality conversations.
Placing a call that is undelivered, flagged as spam, ignored, blocked, or results in an abrupt hangup… does nothing to advance the goals of your business.
And unfortunately, that’s the position that a lot of businesses and sales organizations find themselves in today.
If that resonates, our current path, priorities, and progress will undoubtedly excite you.
Answer Rates: A Market-Leading Focus
There’s a myth that has circulated across sales orgs for too long: If you’re not having enough conversations, get a dialer that dials more numbers, faster.
They quickly learn that answer rates can vary dramatically from one platform to another. And that calling faster and faster is futile if your call engagement metrics are poor.
You might get to conversations faster. But you’re burning through good leads to get there.
Answer rates are paramount.
Outreach is only successful when people are picking up the phone, ready to engage with your team.
While many businesses struggle to connect with their leads and contacts, our emphasis on answer rates is yielding substantial dividends for our customers.Â
What’s more, we are intensifying our commitment to this focus in the coming months, investing in our team, carrier relationships, platform and exciting new services to enhance spam risk reduction and optimize answer rates.
Big updates are on the horizon that will help our company and customers to move beyond a billion calls… to something bigger and more valuable.
Tired of hearing your reps complain about a lack of conversations? Eager to start meaningfully connecting with more of your hard-earned leads and contacts? Consider a PhoneBurner test drive or demo and partner with us on this exciting journey.
